In my 13 plus years in the mobile app world, the question I've heard most often is: "why should we pay for a mobile app when our website is good enough?" It's a fair question that I would love to address in greater detail, so let's explore the world of mobile apps and discover why they're not merely a flashy addition to your digital toolkit, but rather a strategic necessity.
Imagine this: you're craving a delicious slice of pizza. You whip out your phone, tap on your favorite food delivery app, and within minutes, a piping hot pizza is on its way to your doorstep. Now, imagine trying to accomplish the same feat on a clunky old website. You'd have to fire up your browser, navigate to the website, pinch and zoom your way through tiny buttons and links, maybe they have a great ordering system but most likely they don't, and by the time you finally place your order, your hunger has turned into full-blown hanger. Mobile apps offer a more streamlined and intuitive user experience.
If you're considering a mobile app for your audience, remember that the convenience of your services or product will reside right on their smartphone, ready to spring into action! Whether your audience is ordering food, booking a ride, or catching up on the latest cat memes, mobile apps offer a level of speed and simplicity that websites simply can't match.
Let's talk about everyone's favorite topic: personalization. You're shopping for a new pair of shoes. You open up your go-to shopping app, and it's already showcasing a curated selection of shoes based on your past purchases and browsing history. It's like having your own personal shopper, minus the hefty price tag.
And let's not forget about everyone's other favorite topic: push notifications. Sure, they can be annoying at times (yay for the endless stream of app updates); however, when done right, they're a powerful tool for keeping users engaged and informed. Imagine if your favorite clothing store sent you a notification whenever they had a flash sale on your favorite brand. You'll be saving money AND you'll be best-dressed, all thanks to a little push from your friendly neighborhood mobile app.
Businesses Love Push Notifications:
"Finally securing a mobile app for our product was hands down the best decision we ever made. Our customer engagement skyrocketed, and we saw a significant increase in sales within just a few months of its launch. With push notifications and in-app messaging, we could keep our customers updated on new products and special offers. I can't recommend investing in a mobile app highly enough!"
~ M. Randall, Marketing Director
Now, let's talk security. With the rise of cyber threats and data breaches, security is more important than ever. Mobile apps offer a heightened level of security compared to websites, thanks to features like encryption, biometric authentication, and secure payment gateways. So, when you're entering your credit card information or logging into your bank account on a mobile app, you can rest assured knowing that your sensitive data is safe and sound, providing better protection for user data compared to websites.
So, why choose a mobile app over a website? Because in a world where time is money and convenience is king, mobile apps reign... well, supreme. They're faster, more personalized, and more engaging than their web-based counterparts which is priceless in today's fast-paced digital landscape.
Ready to take your digital presence to the next level? Your users will thank you, your competitors will envy you, and you'll wonder how you ever lived without one.
Shellynn Finstad is Techne Innovations' new Chief Experience Officer (CXO). With over 13 years in the app world, Shellynn brings a wealth of expertise to her role. Her diverse background spans leadership positions in startups and wellness tech giants, driving innovation in product strategy, design, and marketing. As CXO, she's committed to elevating user experiences and leading Techne Innovations into a new era of growth and innovation.
Comments